Panama City Beach – Thursday June 18, 7pm till?
Ladies it is time to slip into your favorite little sun dress for a steamy night out upstairs at the Boatyard.
Clill off with a complementary glass of champagne and a gift bag full of goodies for ladies in sun dresses
$3 drink specials, $2 beer and free hors d’oeuvres for ladies in sun dresses.
Music by - DJ Valdi!
Little sun dress raffle:
- Win a little sun dress from Envy of Panama City Beach
- Win a wedding set from Maharaja’s of PCB
Raffle proceeds go to the American Cancer Society to fight Breast Cancer.
Call (850) -249-9273 for more details.
Reserve The Best Panama City Beach Condos for Your Beach Vacation
Sunday, June 14, 2009
Wednesday, June 10, 2009
Panama City Beach – TDC Fall Ad Campaign You can Help!
Panama City Beach – The Tourist Development Commission is trying to determine the focus of the fall / winter ad campaign.
I would like to get your ideas for ad themes as well as the best place to run the ads. Most of you come to our condos through VRBO.
How do you decide on Panama City Beach?
What would help someone decide on Panama City Beach instead of Destin or Gulf Shores?
I am sure that the people reading this blog have lots to offer.
How do we reach visitors interested in a fall break beach trip to PCB?
How do we attract families with kids that are not in school?
How do we attract adults with no kids that are interested in a fall beach vacation?
I will submit your ideas to the TDC.
All comments are appreciated.
www.bestpanamacitybeachcondo.com
I would like to get your ideas for ad themes as well as the best place to run the ads. Most of you come to our condos through VRBO.
How do you decide on Panama City Beach?
What would help someone decide on Panama City Beach instead of Destin or Gulf Shores?
I am sure that the people reading this blog have lots to offer.
How do we reach visitors interested in a fall break beach trip to PCB?
How do we attract families with kids that are not in school?
How do we attract adults with no kids that are interested in a fall beach vacation?
I will submit your ideas to the TDC.
All comments are appreciated.
www.bestpanamacitybeachcondo.com
Sunday, June 7, 2009
Panama City Beach Marketing Efforts
PANAMA CITY BEACH — If you build it, will they come?
Take a look at this article from the news Herald. How can the TDC improve their efforts to sell PCB? I think they wait too long to start. For instance they should start the summer campaign on April not June. I think people plan ahead. Other ideas or comments? Have you seen the new ads? I have see some on TV in Nashville.
That's the unspoken 800-pound question hanging in the air as the Bay County Tourist Development Council contemplates the construction of its aggressive new summer marketing campaign and peers - squinting - toward the fall.
To put it another way: Are they erecting their faith on rock, or sand?
Lee Ann Leonard of By the Sea Resorts appreciates the TDC's new television commercial promoting vacation opportunities along Panama City Beach, but she wishes the marketing could be more targeted.
After a 6 percent drop in room rentals during the first quarter of this year, she's a little nervous as the Beach moves into its summer tourist season and then fast-pedals into the fall.
"We are definitely pacing behind last year," she said. "One thing that has been a premier generator for us has been the special events. The special events really draw people here."
She mentioned the New Year's Eve celebration at Pier Park, the Seabreeze Jazz Festival in mid-April and the promotion of Valentine's Day along the beach. Individual events help set Panama City Beach apart from other destinations, she said.
"Special events really give people that extra reason to come here," said Leonard, general manager of By the Sea Resorts and a member of the TDC's marketing committee.
These and other concerns will be on the table at a marketing committee meeting Tuesday called to discuss the TDC's marketing approach for the fall and winter seasons.
Committee Chairman Buddy Wilkes, of Shipwreck Island Waterpark, said he is eager to hear from various business owners about the state of current and future marketing efforts.
"I would like to get some feedback from both the audience and the committee," Wilkes said.
Of particular concern to Wilkes, he said, are potential target audiences for any future marketing campaigns, particularly in the fall and winter. In the past, he had an 80 percent return rate for his customers. Now, about 50 percent of his patrons are new customers.
"These are the people we need to know about," he said. "I think that's happening all along the beach. We are in that type of a transition."
TDC executive director Dan Rowe said that with the new influx of funds generated by the recent passage of an additional 2-cent bed tax, the Beach is primed to deploy some new marketing muscle, especially for the fall and winter.
The June and July period make up about 40 percent of the Beach's yearly revenue, and this area will continue to draw visitors over the summer, he said. "People almost consider that a constitutional right."
"Clearly we do well with the summer vacationers," Rowe said, noting that Tuesday's marketing committee meeting will be the first step in tweaking the summer program into a larger fall campaign. "Now we have a great opportunity to get people here the rest of the year."
The launch of the TDC's summer marketing effort has included a re-design of its Web site, visitpanamacitybeach.com, and a rebranding effort highlighted by the production of a new television commercial, now appearing in selected Southeastern markets.
The campaign, tagged with the slogan Real.Fun.Beach., has attempted to promote Panama City Beach as a year-round designation, Rowe said.
"Fall is a perfect time to come down," he said. "We want to create a whole experience of events. We want potential visitors to know that you can always find something fun to do."
Leonard said she hopes the TDC's marketing efforts do not fall prey to a blandness that fails to distinguish Panama City Beach from other destinations. The competition between vacation spots is becoming fierce, she said, with room rates dropping in a climate dominated by crafty shoppers.
"I think we need to be more specific, to differentiate our beaches from other beaches," she said. "It is critical to get more people here. When people are forced to drop their rates, everyone is losing."
One suggestion Leonard had was a micro-targeted campaign of banner advertising on popular Internet sites such as Facebook.
Wilkes said the TDC also needed to cast its marketing eyes - and dollars - toward the opening of the new Panama City-Bay County International Airport.
"We need to be looking at new markets that will be meaningful to the new airport," he said. "Wisconsin and Michigan used to be real strong in the winter. But Michigan could be really impacted with the auto situation. There could be a market in Minnesota, as well."
Reserve The Best Panama City Beach Condos for Your Beach Vacation
Take a look at this article from the news Herald. How can the TDC improve their efforts to sell PCB? I think they wait too long to start. For instance they should start the summer campaign on April not June. I think people plan ahead. Other ideas or comments? Have you seen the new ads? I have see some on TV in Nashville.
That's the unspoken 800-pound question hanging in the air as the Bay County Tourist Development Council contemplates the construction of its aggressive new summer marketing campaign and peers - squinting - toward the fall.
To put it another way: Are they erecting their faith on rock, or sand?
Lee Ann Leonard of By the Sea Resorts appreciates the TDC's new television commercial promoting vacation opportunities along Panama City Beach, but she wishes the marketing could be more targeted.
After a 6 percent drop in room rentals during the first quarter of this year, she's a little nervous as the Beach moves into its summer tourist season and then fast-pedals into the fall.
"We are definitely pacing behind last year," she said. "One thing that has been a premier generator for us has been the special events. The special events really draw people here."
She mentioned the New Year's Eve celebration at Pier Park, the Seabreeze Jazz Festival in mid-April and the promotion of Valentine's Day along the beach. Individual events help set Panama City Beach apart from other destinations, she said.
"Special events really give people that extra reason to come here," said Leonard, general manager of By the Sea Resorts and a member of the TDC's marketing committee.
These and other concerns will be on the table at a marketing committee meeting Tuesday called to discuss the TDC's marketing approach for the fall and winter seasons.
Committee Chairman Buddy Wilkes, of Shipwreck Island Waterpark, said he is eager to hear from various business owners about the state of current and future marketing efforts.
"I would like to get some feedback from both the audience and the committee," Wilkes said.
Of particular concern to Wilkes, he said, are potential target audiences for any future marketing campaigns, particularly in the fall and winter. In the past, he had an 80 percent return rate for his customers. Now, about 50 percent of his patrons are new customers.
"These are the people we need to know about," he said. "I think that's happening all along the beach. We are in that type of a transition."
TDC executive director Dan Rowe said that with the new influx of funds generated by the recent passage of an additional 2-cent bed tax, the Beach is primed to deploy some new marketing muscle, especially for the fall and winter.
The June and July period make up about 40 percent of the Beach's yearly revenue, and this area will continue to draw visitors over the summer, he said. "People almost consider that a constitutional right."
"Clearly we do well with the summer vacationers," Rowe said, noting that Tuesday's marketing committee meeting will be the first step in tweaking the summer program into a larger fall campaign. "Now we have a great opportunity to get people here the rest of the year."
The launch of the TDC's summer marketing effort has included a re-design of its Web site, visitpanamacitybeach.com, and a rebranding effort highlighted by the production of a new television commercial, now appearing in selected Southeastern markets.
The campaign, tagged with the slogan Real.Fun.Beach., has attempted to promote Panama City Beach as a year-round designation, Rowe said.
"Fall is a perfect time to come down," he said. "We want to create a whole experience of events. We want potential visitors to know that you can always find something fun to do."
Leonard said she hopes the TDC's marketing efforts do not fall prey to a blandness that fails to distinguish Panama City Beach from other destinations. The competition between vacation spots is becoming fierce, she said, with room rates dropping in a climate dominated by crafty shoppers.
"I think we need to be more specific, to differentiate our beaches from other beaches," she said. "It is critical to get more people here. When people are forced to drop their rates, everyone is losing."
One suggestion Leonard had was a micro-targeted campaign of banner advertising on popular Internet sites such as Facebook.
Wilkes said the TDC also needed to cast its marketing eyes - and dollars - toward the opening of the new Panama City-Bay County International Airport.
"We need to be looking at new markets that will be meaningful to the new airport," he said. "Wisconsin and Michigan used to be real strong in the winter. But Michigan could be really impacted with the auto situation. There could be a market in Minnesota, as well."
Reserve The Best Panama City Beach Condos for Your Beach Vacation
Saturday, May 30, 2009
Panama City Beach - Pier Park Summer Concert Series
Panama City Beach - Visiting PCB this summer? The Pier Park Summer Concert Series starts up in early June. Get your blankets, lawn chairs and coolers ready – this season’s lineup looks like a lot of fun! Here’s the schedule:
• De Lions of Jah - Raggae - June 4th
• Eric Lindell - Blues/Rock - June 11th
• Rollin in the Hay - New Grass - June 18th
• Cyril Neville (of the Neville Brothers) - R&B/Rock - June 25th
• The Lee Griffin Band - R&B/Rock - July 2nd
• PBS - New Orleans Fund - July 9th
• The Legendary JC’s - Soul/R&B - July 16th
• King Cotton Blues Band - Blues - July 23rd
• The Donnie Sundal Project - Variety - July 30th
• Beachmice - Eclectic Acoustic - August 6th
• Heat and the Zydeco Gents - Zydeco - August 13th
Reserve The Best Panama City Beach Condos for Your Beach Vacation
• De Lions of Jah - Raggae - June 4th
• Eric Lindell - Blues/Rock - June 11th
• Rollin in the Hay - New Grass - June 18th
• Cyril Neville (of the Neville Brothers) - R&B/Rock - June 25th
• The Lee Griffin Band - R&B/Rock - July 2nd
• PBS - New Orleans Fund - July 9th
• The Legendary JC’s - Soul/R&B - July 16th
• King Cotton Blues Band - Blues - July 23rd
• The Donnie Sundal Project - Variety - July 30th
• Beachmice - Eclectic Acoustic - August 6th
• Heat and the Zydeco Gents - Zydeco - August 13th
Reserve The Best Panama City Beach Condos for Your Beach Vacation
Sunday, May 24, 2009
Panama City Beach - Beach Warning Flag Magnets
Through a partnership with the Panama City Beach Chamber of Commerce, Gulf Coast Medical Center distributed nearly 4,000 beach warning flag refrigerator magnets this week to Beach accommodations. Vice President of Communications Marta Rose explained, “Making our beaches safe for swimmers is an important message we wanted to communicate this season. Gulf Coast Medical Center’s magnets show the different warning flags and a description of what they mean. They’re a simple guide that may help save someone’s life.”
Rose said an email to Panama City Beach rental property owners about the free magnets generated an immediate response. “Within 15 minutes of sending the email, we began receiving requests.”
Gulf Coast Medical Center Director of Marketing Rod Whiting said, “Property owners understood the value of the magnets to the safety of their guests. Our beaches are our greatest attractions and we want to do our part to make sure our visitors have a pleasant experience while they are here. ”
The magnets are free to the property owners and are available by calling 850-747-7817.
Reserve The Best Panama City Beach Condos for Your Beach Vacation
Rose said an email to Panama City Beach rental property owners about the free magnets generated an immediate response. “Within 15 minutes of sending the email, we began receiving requests.”
Gulf Coast Medical Center Director of Marketing Rod Whiting said, “Property owners understood the value of the magnets to the safety of their guests. Our beaches are our greatest attractions and we want to do our part to make sure our visitors have a pleasant experience while they are here. ”
The magnets are free to the property owners and are available by calling 850-747-7817.
Reserve The Best Panama City Beach Condos for Your Beach Vacation
Saturday, May 16, 2009
Panama City Beach – Fishing with Captain James Pic
Panama City Beach – Captain James Pick report of May 15, 2009
I am pleased to announce that I am the Hobie Sunglass guide for the area. Any of my past or future customers that want to fish with the same glasses I wear at a substantial discount, let me know and I will hook you up.
Panama City Fishing Forecast:
Reds and trout are abundant. Sharks have moved into the bay early this year and the kings have shown up off the beach. Shaping up to be a great year. Give me a call and let me show what I can do. 850-215-5578. Or click www.jp2fish.com
Target Species:
All the players are here. All species are available.
Need a place to stay…
Reserve The Best Panama City Beach Condos for Your Beach Vacation
I am pleased to announce that I am the Hobie Sunglass guide for the area. Any of my past or future customers that want to fish with the same glasses I wear at a substantial discount, let me know and I will hook you up.
Panama City Fishing Forecast:
Reds and trout are abundant. Sharks have moved into the bay early this year and the kings have shown up off the beach. Shaping up to be a great year. Give me a call and let me show what I can do. 850-215-5578. Or click www.jp2fish.com
Target Species:
All the players are here. All species are available.
Need a place to stay…
Reserve The Best Panama City Beach Condos for Your Beach Vacation
Saturday, May 9, 2009
Panama City Beach – Pier Park Restaurant
Panama City Beach - Hofbräu Beer Garden
Here is a restaurant close to our condos. Our daughters have visited the Hofbräu Beer Garden in Munich. The PCB version is not the same bit still nice.
Welcome to Hofbräu Beer Garden, located on Pier Park Drive in Panama City Beach. We are excited to bring the spirit of Munich's fabled Hofbräuhaus to the Panhandle of Florida. The Hofbräu tradition is one of legends, where people of all ages and walks of life come together to enjoy good times, a hearty meal and drink great beer!
Locals and tourists alike have a favorite place to meet old friends, make new ones and enjoy the greatest beer in the world. Our food is authentic, featuring a menu of Bavarian Specialties developed by our Master German Chef. With authentic tables and benches from the original Münchner Hofbräuhaus, our customers will find themselves transported to a legendary Munich beer hall. Outside, our beer garden entices our visitors to soak up some Florida sun, all the while enjoying a crisp, cold Bavarian brew.
A visit to Hofbräu Beer Garden will be filled with "Gemütlichkeit", a word that has no exact translation, best described as a feeling of comfort and social belonging. A true Hofbräu experience is meeting as strangers and leaving as friends. So, if your table is not full make room for others, introduce yourself to your neighbors, raise your glasses and say "PROST!" For more information visit www.hofbraupcb.com.
Reserve The Best Panama City Beach Condos for Your Beach Vacation
Here is a restaurant close to our condos. Our daughters have visited the Hofbräu Beer Garden in Munich. The PCB version is not the same bit still nice.
Welcome to Hofbräu Beer Garden, located on Pier Park Drive in Panama City Beach. We are excited to bring the spirit of Munich's fabled Hofbräuhaus to the Panhandle of Florida. The Hofbräu tradition is one of legends, where people of all ages and walks of life come together to enjoy good times, a hearty meal and drink great beer!
Locals and tourists alike have a favorite place to meet old friends, make new ones and enjoy the greatest beer in the world. Our food is authentic, featuring a menu of Bavarian Specialties developed by our Master German Chef. With authentic tables and benches from the original Münchner Hofbräuhaus, our customers will find themselves transported to a legendary Munich beer hall. Outside, our beer garden entices our visitors to soak up some Florida sun, all the while enjoying a crisp, cold Bavarian brew.
A visit to Hofbräu Beer Garden will be filled with "Gemütlichkeit", a word that has no exact translation, best described as a feeling of comfort and social belonging. A true Hofbräu experience is meeting as strangers and leaving as friends. So, if your table is not full make room for others, introduce yourself to your neighbors, raise your glasses and say "PROST!" For more information visit www.hofbraupcb.com.
Reserve The Best Panama City Beach Condos for Your Beach Vacation
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