Panama City Beach - The Beach

Leaders from Bay County and three of its neighbors have banded together to promote the Northwest Florida region as a unique travel destination.
Under preparation for more than a year, an organization of business executives called Coastal Vision 3000 is preparing to launch a wide array of marketing and advertising initiatives this spring that will create “an internationally recognized, branded destination” encompassing the beaches of Gulf, Bay, Walton and Okaloosa counties.

At the heart of the impending initiative is a collective agreement among all four counties to brand the 100-mile segment of the Gulf of Mexico beachfront under a single name and marketing logo…resulting in “The Beach” with a verbal stress on the word “The.” Similar to The Woodlands, Texas.
Gone are previous slogans such as “The World’s Most Beautiful Beaches” and “The Emerald Coast.” A nationwide marketing and advertising campaign, ranging from newspaper and TV ads to billboards and online releases, is under preparation for later this spring and will tout the four-county area as “The Beach, a way of life that will change yours.”

Jerry
Panama City Beach Condos for Rent